Digital Products · 2025-09-22 · 5 min
Deciding what not to build is the highest-leverage design work on any project.
Most software problems presented as technical are actually unresolved decisions about scope.
We write down what is explicitly out of scope, because an unstated exclusion is an assumed inclusion.
A first version should be small enough to ship and complete enough to teach you something.
More notes
Software
A foundation is not a template. The difference is whether the data model can change.
Engineering
If a permission check lives in a component, it is a suggestion rather than a rule.
Product Design
Japanese and English do not occupy the same space. Designing for both first is cheaper than retrofitting either.
Tell us what you're trying to build, improve or solve. We'll tell you honestly whether we're the right studio for it.